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PRCA National Convention
2025
DECEMBER 1st - 4th, 2025
Where Rodeo Meets, Connects, and Celebrates!
01
DECEMBER
MONDAY
Registration Desk Open
12:00 p.m - 4:30 p.m
@ South Point Hotel Convention Desk
Trade Show Setup
12:00 p.m - 4:00 p.m
@ South Point Hotel Exhibit Hall
Contract Personnel Mixer
4:00 p.m - 5:00 p.m
@ South Point Hotel Convention Center Napa CD
18th Annual Wrangler Gold Buckle Gala
6:00 p.m
@ South Point Hotel Grand Ballroom (ProRodeo Hall of Fame)
02
DECEMBER
TUESDAY
Registration Desk Open
7:00 a.m – 4:30 p.m
@ South Point Hotel Convention Desk
State of the PRCA
8:30 a.m – 9:00 a.m
PRCA Panel Discussion
Chris Derby
Marketing to a New Audience
9:00 a.m – 10:00 a.m
@ South Point Hotel Grand Ballroom
PRCA Convention Breakout Sessions
10:00 a.m – 12:00 p.m @ South Point Convention Center
*Committees can choose 2 of the 8 topics to attend
CP Meeting: Stock Contractor
10:15 a.m - 12:15 p.m {ShowRoom}
CP Meeting: Music Directors
10:15 a.m - 12:15 p.m {Huntington}
CP Meeting: Specialty Acts
10:15 a.m - 12:15 p.m {Napa CD}
Contract Personnel Trade Show
12:00 p.m - 4:30 p.m
South Point Exhibit Hall
CP Meeting: Pickup Men
12:30 p.m - 1:30 p.m {Showroom}
ARC Committee Mixer
1:30 p.m - 3:00 p.m
Southpoint Exhibit Hall
Rank 45 X-Events Mixer
4:00 p.m - 5:30 p.m
Brunswick Room
2025 NFR Welcome Reception
{Back Number Ceremony}
Doors open at 6:00 p.m
Program starts at 7:00 p.m
South Point Hotel Grand Ball Room
Session 1 | 10:00 a.m – 10:50 a.m
{Sonoma A} | PRCA Social Media
PRCAP Amy Fast, VP of Broadcast & Digital
{Sonoma B} | PRCA Vet Panel Discussion
Dr. Schur, Dr. Espy, Dr. Corey
{Sonoma C} | Changing of the Guard
Presented by Sikeston, MO
{Sonoma D} | Modernizing your Rodeo with Tech & Data
PRCAP Kevin Kersey, VP of Business Development &
Darla Lindt, Manager Business Development
Session 2 | 11:00 a.m - 11:50 a.m
{Sonoma A} | Protecting your Brand: Communication in the age of A.I
Jon Pushkin
{Sonoma B} | Engaging the Community
Association of Rodeo Committees
{Sonoma C} | How to shoot your rodeo for TV and your audience
Presented by The Cowboy Channel
{Sonoma D} | Sponsorships Before & After the Rodeo
PRCAP Kevin Kersey, VP of Business Development &
Darla Lindt, Manager Business Development
03
DECEMBER
WEDNESDAY
Registration Desk Open
7:00 a.m - 4:30 p.m
2025 Focus
8:30 a.m - 9:00 a.m
Keynote Speaker |
Richard Childress
9:00 a.m - 10:00 a.m
South Point Hotel Grand Ballroom
PRCA Convention Breakout Sessions |
10:00 a.m - 11:45 a.m
South Point Convention Center
*Committees can choose 2 of the 8 topics to attend*
CP Meeting: Announcers
10:00 a.m - 11:45 a.m {Napa AB}
CP Meeting: Barrelmen & Bullfighters
10:00 a.m - 11:45 a.m {Napa CD}
Contract Personnel Trade Show
12:00 p.m - 4:30 p.m
South Point Hotel Exhibit Hall
CP Meeting: Secretaries & Timers
12:30 p.m - 2:30 p.m {Napa A/B}
PRCA Awards Banquet
5:30 p.m | Doors
6:00 p.m | Dinner
South Point Hotel Grand Ballroom
Session 1 | 10:00 a.m - 10:45 a.m -
{Sonoma A} | Gov't Relations & Current Legislation
Darius Anderson, Platinum Group
{Sonoma B} | PRCA Vet Panel Discussion
Dr. Schur, Dr. Espy, Dr. Corey
{Sonoma C} | Changing of the Guard
Presented by Sikeston, MO
{Sonoma D} | Rodeo Committee Round Table
Rodeo Connections Presented by Saffire
Session 2: 11:00 a.m - 11:45 a.m
{Sonoma A} | How We Celebrate: Anniversary Round Table
PRCAP Nicole Garside, Director of Licensing & Merchandise
{Sonoma B} | Engaging the Community
Association of Rodeo Committees
{Sonoma C} | Sponsorship Valuation & Adaptation
PRCAP Kevin Kersey, VP of Business Development &
Darla Lindt, Manager Business Development
{Sonoma D} | Rodeo Committee Round Table
Rodeo Connections Presented by Saffire
04
DECEMBER
THURSDAY
Registration Desk Open
7:30 a.m - 12:00 p.m
South Point Convention Desk
Rodeo Committee Exec. Council Group Session -
9:00 a.m - 11:30 a.m -
South Point Convention Center {Napa CD}
Contract Personnel Trade Show
9:00 a.m - 11:00 a.m
South Point Hotel Exhibit Hall
Trade Show Tear down |
11:00 a.m - 12:00 p.m
Wrangler National Finals Rodeo | 5:45 p.m*
MEETING LOCATIONS WILL BE POSTED ON-SITE
OVERALL SCHEDULE SUBJECT TO CHANGE