PRCA National Convention
2026
November 30 - December 3, 2026
Where Rodeo Meets, Connects, and Celebrates!
OVERALL SCHEDULE AND ROOM LOCATION SUBJECT TO CHANGE
29
NOVEMBER
SUNDAY
NEW: Trade show Exhibitor Move-In
12:00 p.m – 4:30 p.m
@ South Point Trade show Exhibit Hall
30
NOVEMBER
MONDAY
Registration Desk Open
8:00 a.m – 4:30 p.m
@ South Point Hotel Convention Desk
NEW: Trade show Registration Desk Open
8:00 a.m – 12:00 p.m
@ South Point Tradeshow Exhibit Hall
NEW: Contract Personnel Trade show
Exhibitor Move-In
7:00 a.m. – 11:00 a.m.
Exhibitor Check-In
8:00 a.m. – 12:00 p.m.
Trade Show Open
12:00 p.m. – 4:00 p.m.
NEW: PRCA Convention Breakout Sessions
Time TBD
@ South Point Convention Center
Contract Personnel Mixer
4:00 p.m - 5:00 p.m
@ South Point Hotel Convention Center Napa CD
19th Annual Wrangler PRHOF Gold Buckle Gala
6:00 p.m - 10:00 p.m.
@ South Point Hotel Grand Ballroom
NEW: Tradeshow Registration Desk Open
8:00 a.m – 12:00 p.m
@ South Point Exhibit Hall
(After 12:00 p.m., anyone not check-in for the tradeshow will be able to check-in at the Convention Registration Desk located on the South Point Hotel Convention floor)
Session 1 | 2:00 p.m. - 2:50 p.m.
{Sonoma A} | Timed Event Contestant Rep Discussion Panel Moderator - Scott Dorenkamp
{Sonoma B} | Riding Event Contestant Rep Discussion Panel Moderator - Steve Knowles
{Sonoma C} | Cowboy Channel 101 - How your rodeo gets to air Presented by Teton Ridge/ The Cowboy Channel
{Sonoma D} | Partnership Sales 101
Presented by ProRodeo Partnerships
Session 2 | 3:00 p.m. - 3:50 p.m.
{Sonoma A} | Timed Event Contestant Rep Discussion Panel Moderator - Scott Dorenkamp
{Sonoma B} | Riding Event Contestant Rep Discussion Panel Moderator - Steve Knowles
{Sonoma C} Properties - Digital Engagement
Presented by Amy Fast, Learfied
{Sonoma D} | Crisis Management
Presented by Jon Puskin
01
DECEMBER
TUESDAY
Registration Desk Open
7:00 a.m – 4:30 p.m
@ South Point Hotel Convention Desk
State of the PRCA
8:30 a.m – 9:00 a.m
@ South Point Hotel Grand Ballroom
Keynote Speaker |
Brooke Rollins, U.S. Secretary of Agriculture
9:00 a.m - 10:00 a.m
@ South Point Hotel Grand Ballroom
PRCA Convention Breakout Sessions
10:00 a.m – 12:00 p.m
@ South Point Convention Center
CP Meeting: Stock Contractor
10:15 a.m - 12:15 p.m {ShowRoom}
CP Meeting: Music Directors
10:15 a.m - 12:15 p.m {Huntington}
CP Meeting: Specialty Acts
10:15 a.m - 12:15 p.m {Brunswick}
Contract Personnel Trade Show
12:00 p.m - 4:30 p.m
@ South Point Exhibit Hall
CP Meeting: Pickup Men
12:30 p.m - 1:30 p.m {Showroom}
ARC Committee Mixer
1:30 p.m - 3:00 p.m
@ Southpoint Exhibit Hall
Rank 45 X-Events Mixer
4:00 p.m - 5:30 p.m
@ Brunswick Room
2026 NFR Welcome Reception
{Back Number Ceremony}
Doors open at 6:00 p.m
Program starts at 7:00 p.m
@ South Point Hotel Grand Ball Room
Session 1 | 10:00 a.m – 10:50 a.m
{Sonoma A} | Animal Welfare - Veterinarian Panel
Presented by Dr. Corey, Dr. Schur, Dr. Espy, Dr. Taylor
{Sonoma B} | Video Story Telling
How you use influencers to support your rodeo
Presented by Choctaw & Resistol
{Sonoma C} | Contestant Hospitality & Conflict Management
Presented by ARC
{Sonoma D} | Elevating a Rodeo Broadcast
How to use audio & graphics to broadcast your rodeo
Presented by Teton Ridge/ Cowboy Channel
{Napa AB} | Partnership Sales 101
Presented by ProRodeo Partnerships
Session 2 | 11:00 a.m - 11:50 a.m
{Sonoma A} | Working with Your Insurance Company
Presented by Western Specialty Insurance
{Sonoma B} | Crisis Management
Presented by Jon Puskin
{Sonoma C} | Contestant Hospitality & Conflict Management
Presented by ARC
{Sonoma D} Properties - Digital Engagement
Presented by Amy Fast & ProRodeo Partnerships
{Napa AB} | Marketing Your Rodeo
Presented by ProRodeo Partnerships
02
DECEMBER
WEDNESDAY
Registration Desk Open
7:00 a.m - 4:30 p.m
2027 Focus
8:30 a.m - 9:00 a.m
@ South Point Hotel Grand Ballroom
Panel Discussion
Competitive Collaboration
Moderated by Paul Woody
9:00 a.m – 9:50 a.m
@ South Point Hotel Grand Ballroom
PRCA Convention Breakout Sessions |
10:00 a.m - 11:45 a.m
@ South Point Convention Center
CP Meeting: Announcers
10:00 a.m - 11:45 a.m {Brunswick}
CP Meeting: Barrelmen & Bullfighters
10:00 a.m - 11:45 a.m {Napa CD}
Contract Personnel Trade Show
12:00 p.m - 4:30 p.m
@ South Point Hotel Exhibit Hall
Trade Show Exhibitor Move-Out
4:30 p.m. - 6:00 p.m.
CP Meeting: Secretaries & Timers
12:30 p.m - 2:30 p.m {Napa CD}
PRCA Awards Banquet
5:30 p.m | Cocktails
6:00 p.m | Dinner
@ South Point Hotel Grand Ballroom
Session 1 | 10:00 a.m - 10:45 a.m -
Sonoma A} | Animal Welfare - Legislative Updated & Panel Discussion Moderator - Scott Dorenkamp
Presented by Calgary Stampede, , CFD, Steamboat Springs, CO
{Sonoma B} | Using Ancillary Events to Support Your Rodeo Presented by Prescott, AZ, Puyallup, WA, Ft. Madison, WI
{Sonoma C} | Ground Security - Contestant vs. Spectator Presented by Robb Hart - NFR Director of Security
{Sonoma D} | Properties - Sponsor Retention
Presented by ProRodeo Partnerships
{Napa AB} | Committee Roundtables
Moderated by Odgen, UT
Session 2: 11:00 a.m - 11:45 a.m
{Sonoma A} | Working with Your Insurance Company Presented by Western Specialty Insurance
{Sonoma B} | Using Ancillary Events to Support Your Rodeo Presented by Prescott, AZ, Puyallup, WA, Ft. Madison, WI
{Sonoma C} | The Circuit System and how it supports your rodeo
Presented by Great Lakes, California & First Frontier Circuits
{Sonoma D} | Properties - Marketing your Event Year-Round
Presented by Nicole Garside & ProRodeo Partnerships
{Napa AB} | Committee Roundtables
Moderated by Odgen, UT
03
DECEMBER
THURSDAY
Trade Show Exhibitor Move-Out
7:00 a.m - 9:00 a.m
Registration Desk Open
8:00 a.m - 12:00 p.m
@ South Point Convention Desk
Rodeo Committee Exec. Council Group Session -
9:00 a.m - 12:00 p.m -
@ South Point Convention Center {Napa AB}
Wrangler National Finals Rodeo | 5:45 p.m*
MEETING LOCATIONS WILL BE POSTED ON-SITE
OVERALL SCHEDULE AND ROOM LOCATION SUBJECT TO CHANGE