The PRCA is excited to announce “The Challenge of Change” PRCA National Convention and Tradeshow. Registration for the 2020 Professional Rodeo Cowboys Association (PRCA) National Convention opens Thursday, October 1, 2020. The National Convention – a component to the annual Wrangler® National Finals Rodeo (NFR), is scheduled for November 30-December 3, 2020 in Fort Worth, Texas.


The gathering will be hosted between two iconic buildings in Fort Worth, Texas – the Omni Fort Worth Hotel and the adjacent Fort Worth Convention Center. Visit Fort Worth and the Fort Worth Sports Commission are the presenting partners for the 2020 PRCA National Convention.


“This has been a year of extraordinary change, and we are excited with the convention we have planned,” said George Taylor, chief executive officer of the PRCA. “This convention, for many of our members, is the start of the NFR. It’s a time for us to come together, share ideas and showcase our amazing members. We will be reviewing the past season and learning and sharing best practices.”


The 2020 Wrangler® NFR is returning to its birthplace in Texas. The rodeo performances will happen at Globe Life Field in Arlington, December 3-12, while the surrounding NFR Experience will be anchored in Fort Worth. “Fort Worth is proud to co-host the NFR Experience with our neighbor Arlington,” said Fort Worth Mayor Betsy Price. “We can’t wait to show off our Western Heritage. The legends of cowboys and cowgirls live here.” The NFR experience in Fort Worth will also include Cowboy Christmas, the PRCA Awards Banquet, and the League of Women Style Show and Luncheon.


Presentation topics for “The Challenge of Change” convention will focus on the uncertainty ProRodeo endured and overcame throughout the 2020 season and the changes facing professional sports in the years ahead. As in prior years, the convention will feature an annual address from Taylor. The event also will include the PRCA Member Tradeshow as well as several topical breakout sessions. Keynote speakers and details of the breakout sessions will be shared over the coming weeks.


The PRCA National Convention is the annual meeting of the organization’s members on the achievements of the prior year and announcing new strategic areas of improvement. The evenings are highlighted with the fan favorite PRCA Welcome Reception set for December 1. The PRCA Annual Awards Banquet, where recognition is given for the extraordinary achievements of PRCA members, will be December 2. The convention will close on December 3 with Rodeo Committee meetings and Contract Personnel Council meetings. Convention attendees may register for the 2020 PRCA Convention at


The registration for the annual Contract Personnel Tradeshow will open on Tuesday, October 6.


Fort Worth is the 13th largest city in the United States and home to a world-class cultural district, the No. 1 Zoo in the nation and the Stockyards National Historic District. Attendees can enjoy over 200 open air patio restaurants, over 70 miles of connected walking and biking trails, the world’s only twice-daily cattle drive and shopping and dining in downtown Fort Worth.